BRAND NEW DAY

The limited series, “BRAND NEW DAY”, launched in selected stores in Asia and the Americas in July, 2025.

The series features works drawn by illustrator, Hikaru Ichijo, depicting scenes from a day in the life of women wearing PLEATS PLEASE ISSEY MIYAKE; from dashing out the door in the morning, to relaxing at the window by night.
The lineup features items such as tank tops, dresses, and T-shirts that incorporate patterns with women’s forms and illustrated backgrounds.

The items are available at three locations in Japan, including PLEATS PLEASE ISSEY MIYAKE / AOYAMA, as well as overseas in the United States, South Korea, and Thailand. They are special items that express a bright and positive feeling. In addition, some stores also exhibit installations that let visitors experience the world of BRAND NEW DAY. We hope you enjoy it.

For details on stores that stock BRAND NEW DAY, please see the list below.

BRAND NEW DAY 1

Styles: Tank Top (1), Dress (1)
Colours: Pink x Light Blue, Blue x Green, Red x Pink, Yellow, Grey

BRAND NEW DAY 2

Styles: Trousers (1), Tank Top (1), Short Top (1), Dress (1)
Colours: Light Blue Pattern, Blue Pattern, Red Pattern, Yellow Pattern, Grey Pattern

BRAND NEW DAY T

Styles: T-shirt (1)
Colours: Pink x Light Blue, Red x Pink, Blue x Green, Yellow, Grey

BRAND NEW DAY MADAME-T

Styles: Stole (1)
Colours: Light Blue Pattern, Red Pattern, Blue Pattern, Yellow Pattern, Grey Pattern

BRAND NEW DAY BAG

Styles: Bag (1)
Colours: Pink x Light Blue, Red x Pink, Blue x Green, Yellow, Grey

*PLEATS PLEASE ISSEY MIYAKE / AOYAMA will require advance reservations for visits from Thursday, 10 July to Monday, 14 July. Please click here for details.

*Please note that this series will not be available for purchase through the online store.

*Available items are different at the Hankyu Umeda main store, Kotokoto Stage 11 on the 1st floor. Please contact the store for details.

Please visit our official Instagram account to see all the latest visuals and information from the brand.