The AUTUMN WINTER 2025/26 season will start at BAO BAO ISSEY MIYAKE London stores on Monday, 7 July.

“PLAYFUL” Vol.2

By combining triangular pieces to form a unit,
BAO BAO ISSEY MIYAKE bags create three-dimensional shapes.

The playful spirit that the brand has cherished since
its launch is incorporated into this season’s “PLAYFUL” theme.

As we playfully explored and combined a variety of triangles, the form of a unique, free-spirited creature emerged.

A sense of powerful life and bursting joy.
We want to share the fun of manufacturing with even more people.

MEOW

MEOW bags transform into a cat-like silhouette when folded. Aligned with the season’s theme, PLAYFUL, the bags feature lenticular material for the eyes that move from side to side, and a handle that resembles a tail. These items can be used not only as a bag but also as a charm or decorative object.

Styles: Handbags (2)
Colours: Black x Off-White, Blue x Red, Dark Grey x Yellow, Black

The video for the MEOW series has been released. When folded, the bags take on a cat-like form. Their three-dimensional structure creates movement and gives them a unique presence. Set to playful music, the video is accented with meowing sounds. Check out a world filled with humor and fun.

Please visit our official Instagram account to see all the latest visuals and information from the brand.